Head of Customer Excellence and Quality Assurance at Groupe Ideal, Ethel Darko, has said that customer experience is essential for the growth of every business.
She made this assertion at one of Groupe Ideal’s institutions when the team went on a visit to create awareness on service excellence.
According to her, customer service was the key to maintaining good customer relations and growing a successful business.
”Customers today are savvy and have the power to choose between competing companies which offer varying levels of customer service from poor to excellent,” she said.
She added that “Investing in customer experience enables a company to stay ahead of competition and should be a priority for all businesses.”
Mrs. Darko noted that Groupe Ideal currently has a customer base of 3 million and counting, adding that “each customer contact is an opportunity to build a better relationship and differentiate ourselves for competition.”
“We are committed to a service that leads to customer loyalty,” she said.
She explained that her outfit was repositioning its business in order to provide innovative products and services to existing and prospective customers.
“We are repositioning our business to enhance operations for product and service innovation through various customer focused initiatives in order to deliver superior service to our existing and prospective customers,” she stated.
She further stressed that a good customer experience promote easy and enjoyable experience.
“It’s more than just providing answers; it’s an important part of the promise your brand makes to its customers. And it’s critical to the success of any business,” Mrs. Darko asserted.
She pointed out that it takes time for every organisation to build a long lasting relationship with customers, stating that “when the relationship nurtures completely it produces dozens of amazing results.”
“Therefore, quality customer service plays a crucial role in getting repeated businesses. For us at Groupe Ideal customer experience matters and is one key pillar for this year’s objectives for the business,” she said.
“…We are therefore committed to giving our clientele base the best of service and experience within all our operations.”
Story: Business Desk
